One tool, any challenge.
The DeWalt multi-tool is versatile enough to fix any problem imaginable no matter who you are. Campers, cyclists, makeup artists, actors, soccer moms, and grandmothers have the multi-tool as an essential in their everyday bag.
AD: Regan Mathies CW: Abby Nitsos
Developing a campaign for a tool I had zero experience with was definitely a challenge. The biggest challenge was figuring out how to showcase the DeWalt multi-tool’s versatility in a way that felt authentic and relatable. Instead of focusing on technical features, I leaned into its universal appeal, emphasizing how anyone — from makeup artists to campers and cyclists — can use it in their everyday lives. With the concept of "What's in Your Bag?" we highlighted how this all-in-one tool adapts to different needs, proving that no matter who you are, DeWalt has you covered.
A billboard that makes you double (or even triple) check if you packed your DeWalt
Testimonials from our stars; Jake, Macy, and Emma
What’s in Your Bag? Podcast
The creation of the “What’s in your bag"?” podcast allows our fellow DeWalt users to share their stories and talk about their adventures with the tool. Episode 1 was Jake’s, read more here.