Strength. Gotta Have It.
Iron Pit Gym isn’t just about lifting weights—it’s about making life easier. Struggling with a pickle jar? Luggage feel like it’s packed with bricks? Groceries cutting off your circulation? Hit the weights, build real strength, and stop making everyday tasks look like an Olympic event.
Creating a campaign for a no-nonsense gym was no easy lift, especially considering I’ve never stepped foot in one. But if there’s one thing I do know, it’s how to flex strong messaging. Iron Pit isn’t just about getting jacked; it’s about building real strength for real life. This campaign proves that Iron Pit Gym makes everyday tasks feel a whole lot lighter.
Tough love, gym edition.
There’s no hiding from reality when you’re gasping for air after a single flight of stairs. That’s exactly why this ad belongs here, because nothing drives home the need for a gym membership quite like feeling personally attacked by a staircase. Iron Pit Gym doesn’t do sugarcoating, just strength-building. So, are you hitting the weights or taking the elevator?
A scroll-induced reality check
There’s nothing like being personally attacked while mindlessly scrolling through social media. One minute, you’re double-tapping memes, the next, an Iron Pit ad is calling out your noodle arms. If holding your phone feels like a workout, it might be time to hit the gym.
Iron Pit Gym, now in your pocket
A gym that doesn’t mess around needs an app to match. The Iron Pit Gym app puts strength training at your fingertips, literally. With monthly challenges to keep you accountable, virtual key access for seamless entry, and upgrade options for those ready to level up, there’s no excuse to skip a workout. Need guidance? Watch strength training videos or chat with an Iron Pit representative. Plus, students can access exclusive content for free with their school email. No fluff, no distractions, just everything you need to get stronger, one rep at a time.
Credits:
Art Director: Regan Mathies
Copywriter: Abby Nitsos
this work was not used by the real company and is for portfolio purposes only