When they thrive, you thrive.
Miracle-Gro Plant Food nurtures more than just your plants, it nurtures your mind. With vibrant, thriving greenery, you create a calming oasis that restores and uplifts your well-being. Growing your garden means growing your peace.
Bringing this campaign to life was as rewarding as watching a garden grow. It was the first time we created something truly visually stunning, capturing the lush, vibrant beauty that Miracle-Gro makes possible. And beyond the aesthetics, it was fun to craft a message that felt personal: “When They Thrive, You Thrive.” Because this campaign, like a great garden, was about more than just growth, it was about creating something that makes people feel good.
Motivation where you need it the most.
Placed in doctors’ and therapists' offices, our out-of-home ad delivers a simple, reassuring message: Healing Begins with Growth. Set against a backdrop of vibrant greenery, it’s a reminder that just like plants, we need nourishment, care, and patience to thrive.
Petal Power
social posts on real ways flowers can boost your mood
Flourish on finals week
Indiana University loves to host finals week activities for students to relax and unwind after stressful exams. Miracle-Gro partnered with IU to create an activity to remind us of the power of growing your mind.
Credits:
Art Director: Regan Mathies
Copywriter: Abby Nitsos
this work was not used by the real company and is for portfolio purposes only