Suckerpunch It Back.
Suckerpunch pickles are the tangy twist you never knew you needed. With a bold kick, they turn life’s bland moments into something worth savoring. From dull days at work and long lectures to finals week stress, boring meals, or traffic jams, Suckerpunch pickles pack the punch you need to spice up your routine.
AD: Regan Mathies CW: Abby Nitsos
Creating a campaign around pickles isn't as easy as it seems. Finding a fresh, unexpected angle was our biggest challenge. That’s why we went bold with our tagline: “Suckerpunch It Back!” — a call for pickle lovers to fight back against life’s little inconveniences.
Punching it back, on the go.
Punching it back on the go makes total sense because let’s face it — traveling and public transport can be a real drag. Long waits, unexpected delays, and crowded spaces can make even the shortest trips feel endless. That’s where Suckerpunch pickles come in. They’re the perfect travel companion, giving you a bold kick of flavor to brighten up those tedious moments and help you fight back against the monotony of your commute. So when life throws you a sour commute, grab a pickle and punch it right back.
Public Transportation Hub
Train Station
Who doesn’t love a pickle stress ball?
The Pickle Pop-Up features a survival kit filled with Suckerpunch pickles, branded merch, and stress-relief items. The idea is to give students a fun, bold boost during a hectic time, helping them punch back against the pressures of exams. This mock campaign highlights the playful, spirited nature of Suckerpunch while connecting with college students in a memorable way.
